Testimonials

 
Alumni über den Professional MBA
Name: Matthias Schmid, Vice President, Network Passenger Sales Development, Emirates Airline
 

Warum haben Sie sich dafür entschieden, eine ?MBA Ausbildung zu machen und warum gerade den Professional MBA in Marketing & Sales?

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Nach 10 Jahren Management wollte ich mich einer neuen Herausforderung stellen und mich auf den neusten Stand in punkto Führungs- und Managementmethoden bringen. Als Marketing und Sales Spezialist hat mir das Curriculum der? Professional MBA Spezialisierung in Marketing & Sales sehr zugesagt, weil es ? soweit ich weiß - das einzige MBA Programm ist, das beide Disziplinen (Marketing & Sales) gleichwertig behandelt.

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Wieso haben Sie sich für die WU Executive Academy entschieden?

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Die WU Executive Academy ist EQUIS zertifiziert und hat international einen sehr guten Ruf. Das Curriculum des Professional MBA in Marketing & Sales ist weltweit einmalig und wird in dieser Form nur an der WU Executive Academy angeboten.

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Welche waren Ihre drei wichtigsten Erfahrungen, die Sie aus dem MBA Programm mitgenommen haben?

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Ich habe durch meine MBA-Studienkollegen viel über andere Industriezweige gelernt, habe Einblick in viele neuen Theorien und Modelle gewonnen und mich auch persönlich weiterentwickelt.

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Alle MBA Programme der WU Executive Academy werden berufsbegleitend angeboten. Wie konnten Sie Beruf und Ausbildung unter einen Hut bringen?

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Gutes Time-Management ist der Schlüssel zum Erfolg. So ließ sich der MBA gut bewältigen. Der Vorteil eines berufsbegleitenden Programms ist es, dass man das gelernte sofort in die Praxis umsetzen kann.

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Wie hat sich das MBA Programm auf ihre Karriere konkret auswirkt?

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Der MBA hat meine Karriere definitiv positiv beeinflusst. Im Jänner 2009 wurde ich von Emirates Airline als Vice President in das Senior Management der Fluggesellschaft geholt. Dieser Schritt wäre ohne die Erfahrungen, die ich im Zuge meiner MBA Ausbildung gemacht habe, sicherlich nicht möglich gewesen.

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Konnten Sie die erlernten Management- und Führungsmethoden in ihrer Position als Vice President der Emirates Airline erfolgreich anwenden?

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Ich bin in meiner aktuellen Position für die weltweiten Distributionsstrategien von Emirates Airline zuständig und kann sehr viele der im Unterricht besprochenen Methoden und Modelle in meiner täglichen Arbeit anwenden.

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Was würden Sie einem MBA Interessenten für die richtige Auswahl und den richtigen Zeitpunkt, mit einem MBA zu beginnen, diesbezüglich raten?

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Meiner Meinung nach sind die folgenden Punkte für die richtige Wahl eines MBA Programms entscheidend:

Man sollte in der aktuellen Jobposition gefestigt sein, um sich auch wirklich auf das MBA konzentrieren zu können. Die Inhalte des Curriculum genau studieren: Diese sollten nicht nur mit den persönlich Interessen, sondern sich auch mit den weiteren beruflichen Plänen decken. Nur ein MBA Abschluss einer renommierten und akkreditieren Universität ist für eine internationale Karriere hilfreich.

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Wenn Sie wieder vor der Entscheidung? stünden, eine MBA Ausbildung zu starten, dann?

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?würde ich mich definitiv wieder für die Professional MBA Spezialisierung in Marketing & Sales der WU Executive Academy entscheiden.

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Videos & Podcasts (11)

 
 

Program Overview

 


Degree/Title: MBA
Type of Study: Postgraduate (Further Education)
Mode of Education: Part-time
Focus: General Management, Other Specialisation
Focus: International
Number of Semesters: 3
Start: October
 
Participant Information:
Number of Participants: > 40
Graduates to date: 1100
International Participants: 40 %
Average Age: 37 Year(s)
 
Country/Countries of Study: Austria
City of Study: Wien
Course Language: English, German
Accreditation: Yes
    through: EQUIS (EU)
    and through: AMBA (GB)
    and through: FIBAA (DE)
Confirmed ECTS program points: 0
GMAT needed: No
TOEFL needed: No
Experience Required: 3 Year(s)
    In leading position: No
Academic Degree Required: Yes
 
Costs: € 28000.00

Program Information

 

Professional MBA with specialization options

Professional MBA

In the course of the part-time Professional MBA with specialization options, participants gain profound insights into both general management and a specific field or industry.

In the course of this program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

 

Specialization

During the Specialization part participants may select one out of 10 specializations. The specialization modules allow participants to gain profound knowledge, competency and expertise in the chosen area (function or industry).  The following specializations are offered:

-  Controlling
-  Energy Management
-  Entrepreneurship & Innovation
-  Finance
-  Health Care Management
-  Marketing & Sales
-  Project & Process Management
-  Public Auditing
-  Social Management

 

Good Reasons for Choosing this MBA

International Accreditations

WU Vienna belongs to the elite circle of MBA providers to be EQUIS and AMBA accredited. Moreover, the WU is among a handful of universities in the German-speaking community that is included in the Financial Times ranking.

 

World Class Faculty

Our multicultural faculty consists of both world-renowned professors and internationally acclaimed top-executives. They provide the latest scientifically based knowledge and a profound understanding of cutting-edge management tools.

 

Truly International Program

The exclusive program setting with cross-cultural teams, multi-national faculty and international field studies reflects the reality of doing business today.

 

Worldwide Alumni Network

As a Professional MBA graduate, participants become part of a vast and exclusive alumni network. Cross-cultural business relationships give alumni access to an extended global network and a pool of exclusive alumni services.

 

Outstanding Peer Group

Carefully selected participants with diverse backgrounds and perspectives contribute to the quality of the program to the same extent as faculty do. Creating new ideas, reflecting on one’s current work and exchanging insights with likeminded international colleagues adds immeasurable benefits.

 

Flexible Format

The specific structure of the Professional MBA is designed to suit the personal needs of hard-working executives. Therefore, the modular structure allows managers to participate in a world-class MBA program while developing their individual careers.

 

Strong Link to the Economy

All specializations have been designed with the demands of current business practices in mind. Moreover, they prepare participants for future challenges and help their companies survive in highly unpredictable global business environments. To this end, curricula have been developed by academic faculty in close co-operation with specialists and top executives from the corporate world.

 

International Faculty

Our lecturers consist of both international faculty and top executives. World-renowned professors and professionals provide the latest scientifically based knowledge and in-depth views of state-of-the-art application of management models.

 

Didactic Design

The didactic design, consisting of pre-, core- and post-module work, ensures an efficient transfer of knowledge while participants follow their professional career. The pedagogical approaches are diverse, ranging from interactive case studies to business simulations and formal presentations.

 

Added Value for Employers

The value of recruiting and retaining top talent is key for truly forward-thinking enterprises. Supporting their managers in pursuing a PMBA at the WU Executive Academy is rewarded by highly motivated talent who bring the full force of their knowledge and abilities to bear on behalf of the employer’s goals for the future.

 

State-of-the-Art Technology

Participants of the program have access to “Learn@WU”, one of the leading e-learning platforms with more than 45,000 e-learning materials and over 32,000 users. Moreover, participants benefit from state-of-the-art technology-based learning methods.



Occupational field/ Target audience

To apply for the Professional MBA, you must meet the following requirements:

- Undergraduate degree, equivalent to a bachelor’s degree

- Minimum of three years of relevant work experience

- Proficiency of written and spoken English

- Completed application forms

- Curriculum Vitae

- Two letters of recommendation



Focus / Curriculum

Cutting-Edge Curriculum

The Professional MBA offers participants the opportunity to master the “Business Core” while ensuring maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

During the Business Core part participants focus on comprehensive business, management and leadership knowledge and techniques, while addressing fundamental areas such as:

- Managing People

- Managing Organizations

- Competitive Analysis and Strategy

- Data Analysis and Decision Making

- Financial Reporting

- Financial Management

- Operations Management

- Controlling

- Marketing Management

- Global Markets

- Information Systems Management

- Managerial Economics

- Entrepreneurship and Innovation

- Leadership

- Ethics and Corporate Social Responsibility

 

During the “Specialization” participants select one out of 9 specializations. The specialization modules allow participants to gain profound knowledge, competency and expertise in a chosen function or industry. The following specializations are offered:

-  Controlling
-  Energy Management
-  Entrepreneurship & Innovation
-  Finance
-  Health Care Management
-  Marketing & Sales
-  Project & Process Management
-  Public Auditing
-  Social Management

 

Curricula
 
1. Brochure Executive MBA (Global)
2. Brochure Professional MBA Energy Management
3. Brochure Professional MBA Health Care Management
4. Brochure Professional MBA Social Management
5. Brochure Professional MBA Public Auditing
6. Brochure Executive MBA Bucharest
7. Brochure Executive MBA (Post Graduate Management)
8. Brochure Professional MBA with specialisation opt
9. Brochure Professional MBA EI
 

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  • non-binding provider inquiryProfessional MBA with specialization options (WU Executive Academy)  


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